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College Merit Search


 Since the beginning of time families have been put in a terrible position during the college application process. They must apply to colleges, the majority of the time, not knowing how much they will have to pay. Can you imagine buying a car, which is much less expensive, without knowing the price? A house? Just about anything, right? Why should this be different?  Colleges have been holding families’ hostage this way for decades! It’s time to take back the process and put the power back in the family’s hands!  How would you like to know BEFORE you apply to almost any college the amount of merit scholarships you are eligible for at that school? Read on.

I have personally guided thousands of families through the College Financing maze and the one thing I have found above all else is that you have to make the school(s) want your student. This is similar to recruiting. Depending on how badly the school wants the student, determines the amount, and quality, of the financial aid package. By knowing this in advance a family can dramatically shift the odds of receiving a good financial aid package in their favor. I PROMISE YOU, IF YOU FOLLOW THIS PROCESS YOU WILL NOT BE DISAPPOINTED.

  Let me start by saying that I do not believe in the “name cache” of a school. You may disagree with me and that is OK, but I do not believe a student’s career or life is determined by the name on a diploma. Let me also say that I do not include Ivy League schools in this conversation.

Getting into a college is secondary! Now-a-days it’s paying that’s the hard part!

You have to start thinking of college as a consumer, sort of like buying a house. We all want the ten million dollar house with the pool and huge granite kitchen, but CAN YOU AFFORD IT!! We all want to send our children to the school they want to go to, but can you afford it? Would you listen to someone who said “Buy this house and worry about how to pay for it later?” This is the same advice many College Counselors offer. WE ARE TALKING OVER $60, 000 a year, times at least four!!! If someone says that to you FIRE THEM IMMEDIATELY!! Or simply ask them if they themselves can afford the payments? See if that changes their advice. This is one(of many)of the major reasons we had the housing crisis in 2007 and 2008. People were buying houses and saying that they “want this house no matter what and they would worry about the payments later!” And I Guarantee you student loans are the next house of cards to fall,. Already there are headlines of Student Loan default rates rising. This is only the beginning. How many articles have you read online or elsewhere where recent grads are complaining about how much student debt they have? If they would have done the research the RIGHT WAY and selected schools as a consumer, not by which sweatshirt, or car sticker they and their parents were proud to wear, maybe they would not be in the mess they are in.

   Well, you will say to me, and I have personally heard it many, many times, “My daughter really wants to go to this school or that school.” Well, I bet she really would like a Porsche or a Corvette as well!. Would you buy it for her? Why not? BECAUSE IT IS NOT PRACTICAL AND MOST LIKELY IT’S NOT IN YOUR BUDGET! Use the same thought process on college!

 I feel that it is not the school that makes the student but the student that makes the school. If your student wants to learn and get a good education, they will. If they want it to be a party school, sorry mom and dad, it will be. You may say, and I literally had a mother say this to me, exactly, “Well my daughter has to go to Brandeis, she is going to Brandeis!” Yet Brandeis is a so-called “reach school” for her! That means she will NOT be getting any merit money. “Doesn’t matter, we will pay for it with loans!” Just about verbatim from her!

What a “Reach School” actually means is that you are below their profile, SAT, ACT and GPA wise. They may give you $5,000 or even $10,000. Now while I do not want to turn up my nose at $5 or $10k, in reality what is that going to do? You still have $50 or $45 to pay! Can you write that check? Most likely not!

What happens is, when you apply to a reach school, you are saying “please, please let me in!” You are buying at a position of weakness. The school will say “OK, if you want to come to our school, you have to pay sticker price or close to sticker price.” What they will not tell you is that the excess money (over there cost) you pay them goes to attract their “reach students.” Schools, also have “Reach” Students and “Safety” Students. So if you are a applying to a “Reach” School, you are a “Safety” Student and vice-versa. Did you ever wonder “How did that kid get into that school?” Well this is how. Schools need students to pay full price or close to full price in order to subsidize those they need or want to attract! How do schools attract these students? WITH MONEY! So in essence when you are a “Safety” Student applying to a “Reach” School, you are going to pay much more than if you are a “Reach” Student applying to “Safety” School.  “Safety” Students are subsidizing “Reach” Students. It is that simple. You may not agree with me and that’s OK but I can promise you this, IGNORE THIS AT PERIL TO YOUR WEALTH!

While that is fine and you may go ahead and apply to Brandeis or any reach school for that matter, and maybe even get accepted, but what happens when the financial aid offer arrives and all you get is a $5,000 grant and a $3500 loan? Brandeis or your reach school, is a $65,000 school, so while $5000 may seem exciting, it’s a drop in the bucket. In today’s day and age, YOU MUST KNOW WHAT THE SCHOOL IS OFFERING YOU BEFORE YOU APPLY!!!  

What good is it to apply and get accepted to XYZ school if you can’t afford it?

By doing some careful research you can accomplish this, you can find out in advance how you will fare Financial Aid wise. Another words you will have a pretty good idea about how much the school will cost before you waste the time, expense and your students feelings, (avoiding many, many family arguments) applying to the school. PLEASE NOTE THAT THIS ONLY APPLIES TO MERIT SCHOLARSHIPS. NEED BASED FINANCIAL AID MAY IN FACT ADD TO THIS TOTAL.

So how do you do this?

 Listen up because the secret I am about to tell you can be worth tens of thousands of dollars.

It is a known fact that schools want to attract the best  possible students. Therefore, if your student has SAT scores and a GPA higher than the average of the college they are applying to, the school will try to entice that student with money. For example, if school A has an average combined SAT of 1100 (math and verbal, forget writing) and an average GPA of 3.4; and the student has a combined SAT of 1200 and SAT of 3.7, this school will most likely try to attract this student by offering the family a lot of financial aid. You would be considered a “Reach Student.” However if this was reversed, the student has a combined SAT score of 1100 and a GPA of 3.4 and the school has an average combined SAT of 1200 and GPA of 3.7, the school will be luke warm about the student and will offer the family a mediocre, at best, financial aid package.

Here’s the kicker! You do not need to go to these schools! Of course in an ideal world your son or daughter would acquiesce and go to the lowest cost school. We certainly do not live in an ideal world. These schools that are giving you the huge, $20K-$30K scholarship offers can be used as negotiating tactics! Yes they can! I have done it for hundreds of clients and while it is not 100% it works more times than it does not. To inquire about the negotiating service or my full service  plan , click here, or for more detailed info, shoot me an e-mail.

Where can you find this info?

Well, you can spend hours and hours researching it at a cost of your leisure time with your family or taking off of work, losing income from not working or, you can have a College Merit Search (See an Example)prepared by my company. The report will list colleges that your student is eligible for Merit Scholarships!

As far as I know, this is the only one of its kind! A search of a specific COLLEGE’S Merit Scholarships!

How much does it cost?

What if I told you that we will give you 100% of your money back if you do not qualify for at least $2,500 Scholarships from at least 2 schools? How much would that be worth? $1,000? Still a steal considering you are guaranteed a 250% return on your money! But no, suppose I said $500, how does that sound? Too good to be true? Well if you think that, wait until you hear what the actual, limited tine offer is…. This is included in my Full Service Plan at a price of $300.(To see what my Full Service Plan Entails Click Here) But if you sign up just for the PPR, I am offering it for a VERY, VERY limited time for $99. For roughly the cost of a college application fee, you can literally find out which colleges will be in your affordability category! But you must act now before the price goes back up to $300.

How does this work?

Here’s what we do, let me explain how it works. You supply us with your students most recent GPA, SAT and if you can, ACT (if you have them. ACT not necessary to do search) scores. You also give us a list of UP TO 10 States that the student is interested in matriculating to. We then run the search and guarantee you at least $2,500 in scholarships from at least 2 schools! ( SEE COPY OF CMS) Each additional 5 states is $25. If you want to update your GPA, or SAT scores, you may do so up to 2 additional times at no cost.

We can also do this search working backward (SEE A COPY OF BACKWARDS SEARCH) You supply us the names of up to 10 schools, and we will show you the merit awards available at that school and the GPA, SAT and ACT required to get the awards. BE AWARE THAT THERE IS NO GUARANTEE WITH THIS SEARCH (backwards) AND THE FEE IS ADDITIONAL $75($174 total).

TO PURCHASE THE BACKWARDS SEARCH AS A STAND ALONE (not including the forward search above) THE COST IS A NON REFUNDABLE $99. SEE A COPY OF THE BACKWARDS MERIT REPORT. If you purchase the combination package, both searches, only $99 will be refundable, ONLY IF YOU ARE NOT ELIGIBLE FOR $2,500 IN SCHOLARSHIPS.

So to sum up, for the cost of roughly a single admission application, you can know with reasonable certainty, which schools are going to give you at a minimum $2,500 in scholarships!


Although GFG tries to ensure the accuracy to the utmost degree, it is always left to the judgment of the specific institution whether or not you receive a scholarship. If a school is on this list, the odds are very much in your favor that you will receive a scholarship(s) roughly in the amount listed in this report, however, as mentioned above it can not be guaranteed!

Additionally, because a school is not on this list does not mean you should not apply to it. My software is not perfect and as such I may not have that specific school’s data in the software.


Once your payment goes through, you will be directed to a page where you will fill out the necessary form to complete the search.


**Refundable represents ONLY the search in which you select states to search. If we can not find you at least $2500 in merit scholarships from at least 2 schools in the states you select, all of your fee representing this portion is 100% refundable

*** If you chose to use the search (Backwards Search)or Both Searches  in which you supply the schools for us to search your fee  representing that portion ($99 for Backwards Search and $75 of the Both Search) is NON-REFUNDABLE.





Personalized Positioning Report




100% Refundable

Backwards Merit report





Both Reports




Partially Refundable

5 Additional States or Schools




Partially Refundable